@incollection{RothNazemian2019,
  author    = {Roth, Simone and Nazemian, Negar},
  title     = {Brand Citizenship wertebasiert, generationsgem{\"a}ß und pragmatisch aufbauen},
  booktitle = {Corporate Brand Management},
  institution = {Fachbereich 2 - Wirtschaftsinstitut},
  pages     = {357 -- 379},
  year      = {2019},
  language  = {de}
}