TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Eimler, Sabrina
A1  - Wörmer, Martin
T1  - Gender differences in using the mobile gaming app QuizClash: Motivations, performance, strategy and success anticipation
T2  - Annual Conference of the International Communication Association
N2  - With the spread of mobile devices among both, men and women, app-based games also become more popular. While traditionally, digital games are more famous among men, women seem to spend more time and money on mobile gaming. There are a lot of open questions with regard to women and gaming in general; research on gender differences in app-based mobile gaming is almost nonexistent. Taking an exploratory perspective, our study investigates gender differences in general usage patterns, attachment towards the game and motivational differences for choosing to play the famous QuizClash app. Also, we identify differences in reported and actual performance in specific categories and capture anticipation of success as well as likeliness of choosing specific knowledge categories depending on the opponents’ performance profile.
Y1  - 2015
ER  -