TY  - THES
U1  - Bachelor Thesis
A1  - Müller, Amelie
T1  - Which Graphical User Interface Aspects Can Guide Users to an Environmentally Friendly Behaviour? Using Digital Nudging in an E-commerce Shop
N2  - In the course of this thesis, an overview will be given on which way developers can guide
users into acting environmentally friendly without the users realizing they are being
nudged. In the last couple of years, our private and work-life have been more and more
shifted away from reality into a digital context. Since the start of the Covid – 19 pandemic
in 2019, even more aspects of everyday life have been shifted to an online context, one
of them being groceries shopping. Even though online groceries shopping is not yet
common in Germany, there is a trend toward the online purchase of groceries visible.
This can be seen as a possibility to tackle another challenge the world is facing, the
climate crisis. One reason for the climate crisis is mindless consumption and purchasing
of too much food. This paper aims to combine the need for more aware consumption
with the newly rising trend of online supermarkets. Furthermore, a supermarket will be
provided to show if the implementation of environmentally–friendly nudges is technically
possible. To eventually prove the effectiveness of a nudge, it needs to be tested.
Keywords: Nudging, Environment, Online supermarkets
Y2  - 2022
U6  - https://nbn-resolving.org/urn:nbn:de:hbz:1393-opus4-7830
UN  - https://nbn-resolving.org/urn:nbn:de:hbz:1393-opus4-7830
SP  - 62
S1  - 62
ER  -