Multi-Marken-Systeme führen
Author: | Franz Rudolf Esch, Simone Roth |
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Parent Title (German): | Corporate Brand Management |
Publisher: | Gabler Verlag |
Place of publication: | Wiesbaden |
Document Type: | Part of a Book |
Language: | German |
Year of Completion: | 2019 |
Release Date: | 2024/09/30 |
First Page: | 221 |
Last Page: | 240 |
Institutes: | Fachbereich 2 - Wirtschaftsinstitut |
DDC class: | 300 Sozialwissenschaften / 330 Wirtschaft |
Licence (German): | No Creative Commons |