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Metadaten
Author:Franz Rudolf Esch, Simone Roth
Parent Title (German):Corporate Brand Management
Publisher:Gabler Verlag
Place of publication:Wiesbaden
Document Type:Part of a Book
Language:German
Year of Completion:2019
Release Date:2024/09/30
First Page:221
Last Page:240
Institutes:Fachbereich 2 - Wirtschaftsinstitut
DDC class:300 Sozialwissenschaften / 330 Wirtschaft
Licence (German):License LogoNo Creative Commons