Brand Citizenship wertebasiert, generationsgemäß und pragmatisch aufbauen
| Author: | Simone Roth, Negar Nazemian |
|---|---|
| Parent Title (German): | Corporate Brand Management |
| Publisher: | Gabler Verlag |
| Place of publication: | Wiesbaden |
| Document Type: | Part of a Book |
| Language: | German |
| Year of Completion: | 2019 |
| Release Date: | 2024/09/30 |
| First Page: | 357 |
| Last Page: | 379 |
| Institutes: | Fachbereich 2 - Wirtschaftsinstitut |
| DDC class: | 300 Sozialwissenschaften / 330 Wirtschaft |
| Licence (German): |  No Creative Commons |
