Seyma Kocak, Jan Pawlowski

• Digital skills and attitudes are increasingly crucial for driving digital transformation forward. On the other hand, craft enterprises are still traditionally positioned and need more concrete digital competencies and attitudes. This study focuses on the craft sector- specific digital competencies and attitudes. To this end, a literature search was conducted initially, and mixed methods were subsequently used. The study conducted two focus group discussions with experts from the craft sector. The results show that technological competencies, professional competencies, information processing competencies, personal competencies, and digital mindset are the most critical characteristics for managers in the skilled crafts sector. Technological competencies, communication competencies, personality traits, and personal competencies are essential for employees in the craft sector. The competencies and attitudes identified for the craft sector are the first approaches for developing a digital mindset model for the craft sector.